The impact of fraud prevention on bank-customer relationships: An empirical investigation in retail banking

International Journal of Bank Marketing

Volumn 30, Issue 5, 2012, Pages 390-407

  Hoffmann, Arvid O I ^a   Birnbrich, Cornelia ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b NETSPAR   (Netherlands)

Author keywords

Banking fraud; Customer loyalty; Customer relationship management; Customer service management; Fraud; Germany; Retail banks

Indexed keywords

EID: 84864149942     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321211247435     Document Type: Article

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