Segmenting service "complainers" and "non-complainers" on the basis of consumer characteristics

Journal of Services Marketing

Volumn 20, Issue 3, 2006, Pages 178-187

  Bodey, Kelli ^a   Grace, Debra ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Consumer behaviour; Consumers; Personality; Services

Indexed keywords

EID: 33745202032     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610665634     Document Type: Article

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