Identification and motivation of participants for Luxury consumer surveys through viral participant acquisition

Electronic Journal of Business Research Methods

Volumn 8, Issue 2, 2010, Pages 132-145

  Heine, Klaus ^a  

^a TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Luxury brands; Luxury consumers; Luxury products; Survey participant acquisition; Survey response; Viral marketing

Indexed keywords

EID: 84863797651     PISSN: None     EISSN: 14777029     Source Type: Journal    
DOI: None     Document Type: Article

References (42)

1. Allérès, D. (2003) Luxe... Stratégies Marketing, 3rd ed., Economica, Paris.
2. Britt, B. (2006) "Luxury gap", Marketing 05/07/2006, pp. 28-30.
3. Casaburi, I. (2010) "China as a market: luxury brand consumer behaviour", Proceedings of the 9th International Marketing Trends Conference, Venice.
4. Catarède, J., (2003) Que sais-je? - Le Luxe, 3rd ed., Paris.
5. Christodoulides, G. and Michaelidou, N., Li, C.H. (2009) "Measuring perceived brand luxury: An evaluation of the BLI scale", Brand Management, Vol. 16, No. 5, pp. 395-405.
6. Deci, E. (1971) "The effects of externally mediated rewards on intrinsic motivation", Journal of Personality and Social Psychology, Vol. 18, No. 1, pp. 105-115.
7. Dillman, D. (1978) "Mail and Telephone Surveys: The Total Design Method", Wiley-Interscience, New York.
8. Dillman, D. (2007) "Mail and Internet Surveys - The Tailored Design Method", +2nd ed., Hoboken, New Jersey.
9. Dubois, B. and Duquesne, P. (1993) "The Market for Luxury Goods: Income versus Culture", European Journal of Marketing, Vol. 27, No. 1, pp. 34-44.
10. Dubois, B., Czellar, S. and Laurent, G. (2005) "Consumer Segments Based on Attitudes Toward Luxury", Marketing Letters, Vol. 16, No. 2, pp. 115-128.
11. Dubois, B. and Czellar, S., (2002) "Prestige Brands or Luxury Brands?", Proceedings of the 31st EMAC Conference, Portugal.
12. Dubois, B. and Laurent, G. (1996) "The Functions of Luxury: A Situational Approach to Excursionism" Advances in Consumer Research, Vol. 23, No 1, pp. 470-477.
13. Dubois, B., Laurent, G. and Czellar, S. (2001) "Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes", working paper, No. 736, HEC School of Management, Paris.
14. Dubois, B. and Laurent, G. (1993) "Is there a Euro consumer for luxury goods?", European Advances in Consumer Research, Vol. 1, pp. 58-69.
15. Dubois, B. and Laurent, G. (1995) "Luxury Possessions and Practices", European Advances, Vol. 2, 1995, pp. 69-77.
16. Dubois, B. and Paternault, C. (1995) "Understanding the World of International Luxury Brands: The Dream Formula", Journal of Advertising Research, No. 6, pp. 69-76.
17. Esch, F.-R. (2008) Strategie und Technik der Markenführung, 5th ed., Vahlen, Munich.
18. Furse, D.H. and Stewart, D. (1984) "Manipulating Dissonance to improve Mail Survey Response", Psychology & Marketing, Vol. 1, No. 2, pp. 79-94.
19. Gistri, G. and Pace, S. (2010) "È contraffatto? Allora è di lusso!", Proceedings of the 9th International Marketing Trends Conference, Venice.
20. Groves, R., Presser, S., and Dipko, S. (2004) "The Role of Topic Interest in Survey Participation Decisions", Public Opinion Quarterly, Vol. 68, No. 1, pp. 2-31.
21. Helgeson, J., Voss, K., Terpening, W. (2002) "Determinants of mail-survey response: Survey design factors and respondent factors", Psychology and Marketing, Vol. 19, No. 3, pp. 303-328.
22. Heine, K. (2010) "A Theory-based and Consumer-oriented Concept of Luxury Brands", Presented at the In Pursuit of Luxury Conference, London, 18 June 2010.
23. Heine, K. (2009) "Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality" The Electronic Journal of Business Research Methods, Vol. 7, No. 1, pp. 25-38, http://www.ejbrm.com/vol7/v7-i1/Heine.pdf.
24. Heine, K. and Trommsdorff, V. (2010a) "Practicable Value-Cascade Positioning of Luxury Fashion Brands", Proceedings of the 9th International Marketing Trends Conference, Venice.
25. Heine, K. And Trommsdorff, V. (2010b) "Dimensions of the Luxury Brand Personality", Proceedings of the Global Marketing Conference, Tokyo, 9-12 September, pp. 453-465.
26. James, W.L. and Sonner, B.S. (2001) "Just say no to traditional student samples", Journal of Advertising Research, Vol. 41, No. 5, pp. 63-71.
27. Jurvetson, S. (2000) "What is Viral Marketing?", http://www.dfj.com/news/article_25.shtml.
28. Kemp, S. (1998) "Perceiving Luxury and Necessity", Journal of Economic Psychology, Vol. 9, No. 5, pp. 591-606.
29. Langner, S. (2007) Viral Marketing, 2nd ed., Springer, Berlin.
30. Matthiesen, I. and Phau, I. (2005) "The 'Hugo Boss' Connection", Brand Management, Vol. 12, No. 5, pp. 235-338.
31. McKinsey (1990) "The luxury goods industry", Paris.
32. Neese, W. and Hult, G. (1996) "Demographic predictors of country-of-origin tendencies", The Journal of Marketing Management, Vol. 6, No. 2, pp. 48-60.
33. Nia, A. and Zaichkowsky, J.L. (2000) "Do counterfeits devalue the ownership of luxury brands?", Journal of Product & Brand Management, Vol. 9, No. 7, pp. 485-497.
34. Phelps, J.E. and Lewis, R. (2004) "Viral Marketing or Electronic Word-of-Mouth Advertising", Journal of Advertising Research, Vol. 44, No. 4, pp. 333-348.
35. Prendergast, G., Wong, C. (2003) "Parental Influence on the Purchase of Luxury Brands of Infant Apparel: An exploratory study in Hong Kong", Journal of Consumer Marketing, Vol. 20, No. 2, pp. 157-169.
36. Schwartz, S.H. (2006) "Basic Human Values", working paper, The Hebrew University of Jerusalem.
37. Sukhdial A.S., Chakraborty, G. And Steger, E.K. (1995) "Measuring Values can Sharpen Segmentation in the Luxury Auto Market", Journal of Advertising Research, No. 1, pp. 9-22.
38. Tsai, S.-P. (2005) "The Impact of personal orientation on luxury-brand purchase value", International Journal of Market Research, Vol.47, No. 4, pp.1-27.
39. Vickers, J.S. and Renand, F. (2003) "The Marketing of Luxury Goods: An exploratory study - three conceptual dimensions", The Marketing Review, Vol. 3, No. 4, pp. 459-478.
40. Vigneron, F. and Johnson, L.W. (2004) "Measuring perceptions of brand luxury", Journal of Brand Management, Vol. 11, No. 6, pp. 484-506.
41. Wiedmann, K.-P., Hennigs, N., Siebels, A. and Rieger, D. (2007) "Der Einfluss von Peer-Groups und Sozialen Netzwerken auf den Konsum von Luxusgütern", Schriftenreihe Marketing Management, Hannover.
42. Wong, A.C.Y., Zaichkowsky, J.L. (1999) "Understanding Luxury Brands in Hong Kong", European Advances in Consumer Research, Vol. 4, pp. 310-316.