Formation of airline customer loyalty: Differences between traditional airlines and low-cost airlines;La formación de la lealtad de un cliente de una compañía aérea: Diferencias entre aerolíneas tradicionales y de bajo coste

Cuadernos de Economia y Direccion de la Empresa

Volumn 14, Issue 3, 2011, Pages 162-172

  Forgas, Santiago ^a   Moliner, Miguel A ^b   Sánchez, Javier ^b   Palau, Ramón ^c  

^a UNIVERSITY OF BARCELONA   (Spain)

^b UNIVERSITAT JAUME I   (Spain)

^c UNIVERSITY OF GIRONA   (Spain)

Author keywords

Airlines; Loyalty; Perceived value; Satisfaction; Trust

Indexed keywords

EID: 84863221875     PISSN: 11385758     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cede.2011.02.005     Document Type: Article

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