Including spatial interdependence in customer acquisition models: A cross-category comparison

Expert Systems with Applications

Volumn 39, Issue 15, 2012, Pages 12105-12113

  Baecke, Philippe ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Autologistic model; Customer intelligence; Data mining; Multilevel model; Neighborhood effects; Spatial interdependence

Indexed keywords

ACQUISITION MODELS; AUTO-REGRESSIVE; CUSTOMER ACQUISITION; CUSTOMER INTELLIGENCE; CUSTOMER RELATIONSHIP MANAGEMENT; DATA QUALITY; DURABLE GOODS; HIERARCHICAL TECHNIQUES; HOMOPHILY; LARGE DATASETS; LUXURY PRODUCTS; MARKETING DECISION; MULTILEVEL MODEL; NEIGHBORHOOD EFFECTS; POTENTIAL CUSTOMERS; PREDICTIVE PERFORMANCE; PREDICTIVE VALUES; SPATIAL CORRELATIONS; SPATIAL INFORMATIONS; SPATIAL INTERDEPENDENCE; SPATIAL VARIABLES;

DATA MINING; POPULATION STATISTICS; REGRESSION ANALYSIS; SALES;

CUSTOMER SATISFACTION;

EID: 84863086968     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.04.008     Document Type: Article

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