Response modeling with support vector regression

Expert Systems with Applications

Volumn 34, Issue 2, 2008, Pages 1102-1108

  Kim, Dongil ^a   Lee, Hyoung joo ^a   Cho, Sungzoon ^a  

^a Seoul National University   (South Korea)

Author keywords

Customer relationship management; Direct marketing; Pattern selection; Regression; Response modeling; Support vector machines

Indexed keywords

DATABASE SYSTEMS; MARKETING; NONLINEAR SYSTEMS; PROBLEM SOLVING; PURCHASING; REGRESSION ANALYSIS;

CUSTOMER RELATIONSHIP MANAGEMENT; PATTERN SELECTION; RESPONSE MODELING; SAMPLING METHODS;

SUPPORT VECTOR MACHINES;

EID: 36148999852     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2006.12.019     Document Type: Article

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