Social interaction and low involvement products

Journal of Business Research

Volumn 60, Issue 8, 2007, Pages 876-883

  Kuenzel, Johanna ^a   Musters, Pieter ^a  

^a UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

Author keywords

Food; Involvement; Social network; Social susceptibility

Indexed keywords

EID: 34249992350     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.02.008     Document Type: Article

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