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The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood. A modelling approach
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Yeung R.M.W., Yee W.M.S., Morris J. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood. A modelling approach. British Food Journal 2010, 112(3):306-322.
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(2010)
British Food Journal
, vol.112
, Issue.3
, pp. 306-322
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Yeung, R.M.W.1
Yee, W.M.S.2
Morris, J.3
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