So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Journal of Interactive Marketing

Volumn 26, Issue 3, 2012, Pages 115-130

  Ertimur, Burçak ^a   Gilly, Mary C ^b  

^a FAIRLEIGH DICKINSON UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Authenticity; Consumer generated advertising; Credibility; User generated content; Word of mouth communications

Indexed keywords

EID: 84862500573     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.10.002     Document Type: Article

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