People’s perceptions of foreign hotel chains in china’s market-an empirical study of the effects of country-of-origin and corporate identity

Journal of Travel and Tourism Marketing

Volumn 11, Issue 4, 2002, Pages 43-65

  Zhou, Lianxi ^a   Murray, Iain ^a   Zhang, Brian ^a  

^a UNIVERSITY OF GUELPH   (Canada)

Author keywords

China; Corporate identity; Country of origin; Foreign hotels; Service perception

Indexed keywords

EID: 69549090889     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v11n04_04     Document Type: Article

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