Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

Sport Management Review

Volumn 15, Issue 3, 2012, Pages 330-344

  Inoue, Yuhei ^a   Kent, Aubrey ^b  

^a UNIVERSITY OF MEMPHIS   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Corporate credibility; Corporate social responsibility; Environmental issues

Indexed keywords

EID: 84861908969     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.smr.2011.12.002     Document Type: Article

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