Using athletes as endorsers to sell women's sport: Attractiveness vs. expertise

Journal of Sport Management

Volumn 18, Issue 4, 2004, Pages 350-367

  Fink, Janet S ^a   Cunningham, George B ^b   Kensicki, Linda Jean ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 9944253675     PISSN: 08884773     EISSN: None     Source Type: Journal    
DOI: 10.1123/jsm.18.4.350     Document Type: Review

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