The Benefits of Corporate Social Marketing Initiatives

Social Marketing: Theoretical and Practical Perspectives

Volumn , Issue , 2018, Pages 313-331

  Bloom, Paul N ^a   Hussein, Pattie Yu ^b   Szykman, Lisa R ^a  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b Fleishman Hillard Inc ^*  (United States)

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EID: 85133997134     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315805795-18     Document Type: Chapter

References (13)

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