Customer orientation dissimilarity, sales unit identification, and customer-directed extra-role behaviors: Understanding the contingency role of coworker support

Journal of Business Research

Volumn 65, Issue 9, 2012, Pages 1357-1363

  Menguc, Bulent ^a   Boichuk, Jeffrey P ^b  

^a BROCK UNIVERSITY   (Canada)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Customer orientation; Dissimilarity; Extra role behaviors; Organizational identification

Indexed keywords

EID: 84861736515     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.09.023     Document Type: Article

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