The power of theme and language in multi-cultural communities which tobacco prevention messages are most persuasive to Mexican-American youth?

Journal of Advertising Research

Volumn 50, Issue 3, 2010, Pages 265-278

  Kelly, Kathleen ^a   Comello, Maria Leonora G ^b   Stanley, Linda R ^a   Gonzalez, Gabriel R ^c  

^a Veterinary Dentistry and Oral Surgery   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79251551424     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091439     Document Type: Article

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