Effects of ethnic identification on web browsers' attitudes toward and navigational patterns on race-targeted sites

Communication Research

Volumn 31, Issue 3, 2004, Pages 312-337

  Appiah, Osei ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

Blacks; Ethnic identification; Internet; Segmentation; Targeted marketing

Indexed keywords

EID: 2542577883     PISSN: 00936502     EISSN: None     Source Type: Journal    
DOI: 10.1177/0093650203261515     Document Type: Article

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