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Volumn 12, Issue 1, 2006, Pages 151-173

Segmenting the U.S. hispanic market based on level of acculturation

Author keywords

Acculturation; Consumer; Ethnic; Hispanic; Immigrant; Marketing; Segment

Indexed keywords


EID: 33745726530     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n01_09     Document Type: Article
Times cited : (14)

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