To connect with lies: Using science to connect with consumers

Journal of Interactive Marketing

Volumn 17, Issue 4, 2003, Pages 61-72

  Hill, Dan ^a  

^a Sensory Logic   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342448017     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10068     Document Type: Article

References (9)

1. Cowley, G., & Underwood, A. (1998, June). Memory. Newsweek, 51.
2. Ebbinghaus, H. (1992). In K. Roman & J. Maas (Eds.), How to Advertise (p. 84). New York: St. Martin's Press.
3. Goleman, D. (1995). Emotional Intelligence: Why It Can Matter More Than IQ. New York: Bantam.
4. Hall, E.T. (1981). The Silent Language. New York: Anchor Press.
5. Hill, D. (2003). Body of Truth: Leveraging What Consumers Can't or Won't Say. Hoboken, NJ: Wiley.
6. LeDoux, S. (1995). The Emotional Brain: The Mysterious Underpinnings of Emotional Life. New York: Simon & Schuster.
7. Lakoff, G., & Johnson, M. (1999). Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought. New York: Basic Books.
8. Schenk, D. (1997). Data Smog: Surviving the Information Glut. San Francisco: Harper.
9. www.colormatters.com/optics. Retrieved October 17, 2002.