An exploratory examination of health food advertising: Consumer perceptions, behaviour and acceptance

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 5, Issue 1, 2005, Pages 57-65

  Chandra, Ashish ^a   Paul, David P ^b   Emmett, Dennis ^b  

^a Marshal University Graduate College   (United States)

^b NONE

Author keywords

health food advertising; human nutrition; obesity

Indexed keywords

EID: 84990317721     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040202     Document Type: Article

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