Marketing in SMEs: The role of entrepreneurial sensemaking

International Entrepreneurship and Management Journal

Volumn 8, Issue 2, 2012, Pages 223-248

  Bettiol, Marco ^a   Di Maria, Eleonora ^a   Finotto, Vladi ^b  

^a UNIVERSITY OF PADOVA   (Italy)

^b CA' FOSCARI UNIVERSITY OF VENICE   (Italy)

Author keywords

Communication; Entrepreneurship; Marketing; Sensemaking; SMEs

Indexed keywords

EID: 84860917305     PISSN: 15547191     EISSN: 15551938     Source Type: Journal    
DOI: 10.1007/s11365-011-0174-3     Document Type: Article

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