Communities of consumption and made in Italy

Industry and Innovation

Volumn 15, Issue 2, 2008, Pages 179-197

  Di Maria, Eleonora ^a   Finotto, Vladi ^b  

^a UNIVERSITY OF PADOVA   (Italy)

^b Venice University   (Italy)

Author keywords

Brand communities; Consumer communities; Innovation; Made in Italy

Indexed keywords

CONSUMPTION BEHAVIOR; HIGH TECHNOLOGY INDUSTRY; INCENTIVE; INNOVATION;

EURASIA; EUROPE; ITALY; SOUTHERN EUROPE;

EID: 43049104179     PISSN: 13662716     EISSN: 14698390     Source Type: Journal    
DOI: 10.1080/13662710801954583     Document Type: Article

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