A typology of roles for avatars in online retailing

Journal of Marketing Management

Volumn 24, Issue 3-4, 2008, Pages 433-461

  McGoldrick, Peter J ^a   Keeling, Kathleen A ^b   Beatty, Susan F ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Avatars; E commerce; Embodied conversational agents; Human computer interaction; Internet shopper typology; Selling roles

Indexed keywords

EID: 77951670559     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X306176     Document Type: Article

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