Brand switching in clothing: The role of variety-seeking drive and product category-level characteristics

International Journal of Consumer Studies

Volumn 33, Issue 3, 2009, Pages 322-326

  Michaelidou, Nina ^a   Dibb, Sally ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brand switching propensity; Clothing purchases; Involvement; Product category level characteristics; Variety seeking drive

Indexed keywords

EID: 79251557726     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00764.x     Document Type: Article

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