Business psychographics revisited: From segmentation theory to successful marketing practice

Journal of Marketing Management

Volumn 25, Issue 3-4, 2009, Pages 315-340

  Barry, James ^a   Weinstein, Art ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

B2B marketing; Market segmentation; Psychographics

Indexed keywords

EID: 80055044773     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X429773     Document Type: Article

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