People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers

Journal of Marketing Management

Volumn 22, Issue 3-4, 2006, Pages 379-405

  Volkov, Michael ^a   Harker, Michael ^a   Harker, Debra ^a  

^a NONE

Author keywords

ADVERTISING; AUSTRALIA; CONSUMER COMPLAINT BEHAVIOUR; SURVEY; TYPOLOGY

Indexed keywords

EID: 84860758658     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776861154     Document Type: Article

References (0)