Modeling consumption patterns in the attribute space: Theory and evidence of hybrid behavior

International Journal of Research in Marketing

Volumn 24, Issue 3, 2007, Pages 242-253

  Jimenez Martin, Sergi ^a   Ladrón de Guevara, Antonio ^b  

^a UNIVERSITAT POMPEU FABRA   (Spain)

^b DEPARTMENT OF ECONOMICS AND BUSINESS   (Spain)

Author keywords

Consumer choice models; Consumption patterns; Hybrid behavior; Inertia; State dependence models; Variety seeking

Indexed keywords

EID: 34548028237     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.02.002     Document Type: Article

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