Don't be undersold!

Harvard Business Review

Volumn 87, Issue 12, 2009, Pages 91-95

  Steenkamp, Jan Benedict E M ^a   Kumar, Nirmalya ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

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EID: 77952187948     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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