Marketing to older adults: An updated overview of present knowledge and practice

Journal of Consumer Marketing

Volumn 20, Issue 6, 2003, Pages 516-525

  Moschis, George P ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Corporate planning; Demographics; Marketing management; Older consumers; Strategy

Indexed keywords

EID: 0346969725     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310499093     Document Type: Review

References (4)

1. Bartos, R. (1980), "Over 49: the invisible consumer market", Harvard Business Review, Vol. 58 No. 1, February, pp. 140-8.
2. Moschis, G.P. (1991), "Marketing to older adults: an overview and assessment of present knowledge and practice", The Journal of Consumer Marketing, Vol. 8 No. 4, Fall, pp. 33-41.
3. Moschis, G. (1996), Gerontographics, Quorum, Newport, CT.
4. United Nations (2002), "Building a society for all ages", paper presented at the Second World Assembly on Aging, Madrid, Spain, 18-12 April.