Advertiser expectations of agency creative product

Services Marketing Quarterly

Volumn 25, Issue 4, 2004, Pages 53-69

  Hill, Railton M ^a   Johnson, Lester W ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b Mt Eliza Business School   (Australia)

Author keywords

Advertising; Applied creative service; Dualism; Expectations; Satisfaction

Indexed keywords

EID: 85009579330     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v25n04_04     Document Type: Article

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