Negative symbolic aspects in destination branding: Exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors

Journal of Vacation Marketing

Volumn 16, Issue 4, 2010, Pages 323-330

  Bosnjak, Michael ^a  

^a FREE UNIVERSITY OF BOLZANO   (Italy)

Author keywords

destination branding; pre visit information search; self congruity; telic self concepts; undesired self

Indexed keywords

EID: 78649291499     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766710380885     Document Type: Article

References (37)

1. Aaker J. (1997) Dimensions of brand personality. Journal of Marketing Research 34:347-357.
2. Baloglu S. and McCleary KW (1999) A model of destination image formation. Annals of Tourism Research 26(4):868-897.
3. Banister EN and Hogg MK (2004) Negative symbolic consumption and consumers' driver for self-esteem. European Journal of Marketing 38(7):850-868.
4. Beerli A., Diaz Meneses G. and Moreno Gila S. (2007) Self-congruity and destination choice. Annals of Tourism Research 34(3):571-587.
5. Bosnjak M. and Brand C. (2008) The impact of undesired self-image congruence on consumption-related attitudes and intentions. International Journal of Management 25(3):673-683.
6. Bosnjak M., Bochmann V. and Hufschmidt T. (2007) Dimensions of brand personality attributions:a person-centric approach in the German cultural context. Social Behavior and Personality 35(3):303-316.
7. Bosnjak M. and Rudolph N. (2008) Undesired self-image congruence in a low-involvement product context. European Journal of Marketing 42(5/6):702-712.
8. Carver CS, Lawrence JW and Scheier MF (1999) Self-discrepancies and affect:incorporating the role of feared selves. Personality and Social Psychology Bulletin 25:783-792.
9. Cheung S.-K(1997) Self-discrepancy and depressive experience among Chinese early adolescents:significance of identity and the undesired self. International Journal of Psychology 32(5):347-359.
10. Chon KS (1992) Self-image/destination-image congruity. Annals of Tourism Research 19(2):360-363.
11. Chon KS and Olsen MD (1991) Functional congruity and self congruity approaches to consumer satisfaction/dissatisfaction in tourism. Journal of the International Academy of Hospitality Research 3:2-18.
12. Cohen J. (1992) A power primer. Psychological Bulletin 112:155-159.
13. Ekinci Y. and Hosany S. (2006) Destination personality:an application of brand personality to tourism destinations. Journal of Travel Research 45(2):127-139.
14. Geuens M., Weijters B and De Wulf K (2009) A new measure of brand personality. International Journal of Research in Marketing 26(2):97-107.
15. Heppen JB and Ogilvie DM (2003) Predicting affect from global self-discrepancies:the dual role of the undesired self. Journal of Social and Clinical Psychology 22:347-368.
16. Hogg MK (1998) Anti-constellations:exploring the impact of negation on consumption. Journal of Marketing Management 14:133-158.
17. Hogg MK and Banister EN (2001) Dislikes, distastes and the undesired self:conceptualising and exploring the role of the undesired end state in consumer experience. Journal of Marketing Management 17(1/2):73-104.
18. Hosany S., Ekinci Y. and Uysal M. (2007) Destination image and destination personality. International Journal of Culture, Tourism and Hospitality Research 1(1):62-81.
19. Kastenholz E. (2004) Assessment and role of destination-self-congruity. Annals of Tourism Research 31(3):719-723.
20. Li XR, Cheng C.-K, Kim H. and Petrick JF (2008) A systematic comparison of first-time and repeat visitors via a two-phase online survey. Tourism Management 29(2):278-293.
21. Lotz SL and Hu M. (2001) Diluting negative country of origin stereotypes:a social stereotype approach. Journal of Marketing Management 17(1-2):105-135.
22. Murphy L., Mascardo G. and Benckendorff P. (2007) Using brand personality to differentiate regional tourism destinations. Journal of Travel Research 46(1):5-14.
23. Ogilvie DM (1987) The undesired self:a neglected variable in personality research. Journal of Personality and Social Psychology 52(2):379-385.
24. Ogilvie DM and Clark MD (1992) The best and the worst of it:age and sex differences in self-discrepancy research. In:Lipka RP and Brinthaupt TM (eds) Self-Perspective across Lifespan. Albany, NY:State University of New York Press, 186-222.
25. Rossiter JR (2002) The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing 19(4):305-335.
26. Shavitt S. (1990) The role of attitude objects in attitude functions. Journal of Experimental Social Psychology 26:124-148.
27. Sirgy MJ (1982) Self-concept in consumer behavior:a critical review. Journal of Consumer Research 9:287-300.
28. Sirgy MJ (1985) Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research 13:195-206.
29. Sirgy MJ (1986) Self-Congruity:Toward a Theory of Personality and Cybernetics. New York:Praeger.
30. Sirgy MJ, Grewal D., Mangleburg TF, Park J., Chon KS, Claiborne CB, Johar JS and Berkman H. (1997) Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science 25:229-241.
31. Sirgy MJ, Johar JS, Samli AC and Claiborne CB (1991) Self-congruity versus functional congruity:predictors of consumer behavior. Journal of the Academy of Marketing Sciences 19:363-375.
32. Sirgy MJ and Su C. (2000) Destination image, self-congruity, and travel behavior:toward an integrative model. Journal of Travel Research 38(4):340-352.
33. Smit EG, van den Berge E. and Franzen G. (2002) Brands are just like real people! The development of SWOCC's brand personality scale. In Hansen F and Christensen LB (eds) Branding and Advertising. Copenhagen:Copenhagen Business School Press, 22-43.
34. Snepenger D., Meged K., Snelling M. and Worrall K. (1990) Information search strategies by destination naive tourists. Journal of Travel Research 29(1):13-16.
35. Tse D. and Lee W. (1993) Removing negative country images:effects of decomposition, branding, and product experience. Journal of International Marketing 1(4):25-48.
36. Vogt CA, Stewart SI and Fesenmaier DR (1998) Communication strategies to reach first-time visitors. Journal of Travel and Tourism Marketing 7(2):69-90.
37. Woodside AG and Dubelaar C. (2002) General theory of tourism consumption systems:a conceptual framework and an empirical exploration. Journal of Travel Research 41(2):120-132.