Positive and negative aspects of online community cultivation: Implications for online stores' relationship management

Information and Management

Volumn 49, Issue 2, 2012, Pages 111-117

  Tsai, Hsien Tung ^a   Pai, Peiyu ^b  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Community identification; Community participation; Consumer power; Loyalty; Relationship investments

Indexed keywords

COMMUNITY IDENTIFICATION; COMMUNITY PARTICIPATION; CONSUMER POWER; LOYALTY; ONLINE COMMUNITIES; ONLINE CONSUMERS; ONLINE STORE; RELATIONSHIP MANAGEMENT; RELATIONSHIP MARKETING; SOCIAL IDENTIFICATION;

ELECTRONIC COMMERCE; WEBSITES;

ONLINE SYSTEMS;

EID: 84859111027     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2011.11.002     Document Type: Article

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