Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective

Journal of Strategic Marketing

Volumn 19, Issue 6, 2011, Pages 501-516

  Rusetski, Alexander ^a   Lim, Lewis K S ^b  

^a YORK UNIVERSITY   (Canada)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

decision making; marketing strategy; Markstrat; regulatory focus; strategic inertia

Indexed keywords

EID: 84858978492     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.557743     Document Type: Article

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