The myopia of new marketing panaceas: The case for rebuilding our discipline

Journal of Marketing Management

Volumn 24, Issue 1-2, 2008, Pages 205-219

  Badot, Olivier ^a   Cova, Bernard ^b,c  

^a ESCP EUROPE   (France)

^b KEDGE BUSINESS SCHOOL   (France)

^c BOCCONI UNIVERSITY   (Italy)

Author keywords

Co creation; Colonialism; Fundamentalism; Resistance; S D logic; Societing

Indexed keywords

EID: 84858852690     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X274000     Document Type: Article

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