Future directions in marketing knowledge: A panoramic perspective from hollywood

Journal of Business and Industrial Marketing

Volumn 19, Issue 2, 2004, Pages 149-154

  Smithee, A ^a   Lee, Tommy ^b  

^a Department of Marketing Philosophy   (Australia)

^b Acad of the Motion Picture Industry   (United States)

Author keywords

Interpersonal relations; Knowledge management; Marketing philosophy; Metaphors; Relationship marketing

Indexed keywords

EID: 2442563533     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620410524025     Document Type: Review

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