Advertising to the herd: How understanding our true nature challenges the ways we think about advertising and market research

International Journal of Market Research

Volumn 45, Issue 3, 2003, Pages

  Earls, Mark ^a  

^a NONE

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EID: 0042766282     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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