Developing a new understanding of markets: reinterpreting the 4Ps

Journal of Business & Industrial Marketing

Volumn 20, Issue 3, 2005, Pages 110-117

  Håkansson, Håkan ^a   Waluszewski, Alexandra ^b  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b UPPSALA UNIVERSITY   (Sweden)

Author keywords

Economic processes; Market system; Marketing models; Resource management

Indexed keywords

EID: 17744365760     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510592722     Document Type: Article

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