Exploring key neo‐marketing directions through the use of an academic “think tank”: A methodological framework

European Journal of Marketing

Volumn 36, Issue 4, 2002, Pages 417-432

  Moutinho, Luiz ^a   Davies, Fiona ^b   Hutcheson, Graeme ^c  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Forecasting; Marketing; Methodology

Indexed keywords

EID: 33749592259     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210417246     Document Type: Article

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