The duality of decisions and the case for impulsiveness metrics

Journal of the Academy of Marketing Science

Volumn 40, Issue 3, 2012, Pages 468-479

  Arens, Zachary G ^a   Rust, Roland T ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Customer metrics; Customer satisfaction; Financial impact; Impulsiveness

Indexed keywords

EID: 84858698226     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0256-3     Document Type: Article

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