Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising

Health Marketing Quarterly

Volumn 28, Issue 4, 2011, Pages 337-353

  Ball, Jennifer Gerard ^a   Manika, Danae ^b   Stout, Patricia ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b DURHAM UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

attitude; behavior intentions; college students; direct to consumer; prescription drug advertising; trust

Indexed keywords

PRESCRIPTION DRUG;

ADOLESCENT; ADULT; ADVERTIZING; AGE; AGED; ARTICLE; ATTITUDE TO HEALTH; DRUG INDUSTRY; FEMALE; FINANCIAL MANAGEMENT; HUMAN; MALE; MASS MEDIUM; METHODOLOGY; MIDDLE AGED; ORGANIZATION AND MANAGEMENT; PATIENT ATTITUDE; STUDENT; TRUST; UNIVERSITY;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGE FACTORS; AGED; DRUG INDUSTRY; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; MALE; MARKETING OF HEALTH SERVICES; MASS MEDIA; MIDDLE AGED; PATIENT ACCEPTANCE OF HEALTH CARE; PRESCRIPTION DRUGS; STUDENTS; TRUST; UNIVERSITIES; YOUNG ADULT;

EID: 84858669815     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359683.2011.623112     Document Type: Article

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