Direct-to-consumer antidepressant ads and young adults' beliefs about depression

Health Marketing Quarterly

Volumn 26, Issue 4, 2009, Pages 259-278

  An, Soontae ^a   Jin, Hyun Seung ^a   Brown, Jane D ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b University of North Carolina at Chapel Hill   (United States)

Author keywords

Antidepressants; Depression; Direct to consumer advertising; Young adults

Indexed keywords

ANTIDEPRESSANT AGENT;

ADULT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; CONSUMER HEALTH INFORMATION; DEPRESSION; FEMALE; HEALTH SURVEY; HUMAN; MALE; PSYCHOLOGICAL ASPECT; STATISTICAL MODEL; UNITED STATES;

ADVERTISING AS TOPIC; ANTIDEPRESSIVE AGENTS; CONSUMER HEALTH INFORMATION; DEPRESSION; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH SURVEYS; HUMANS; LOGISTIC MODELS; MALE; UNITED STATES; YOUNG ADULT;

EID: 71049189615     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680903303981     Document Type: Article

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