Direct-to-consumer advertisements of prescription medications over the internet

Health Marketing Quarterly

Volumn 26, Issue 4, 2009, Pages 347-371

  Fogel, Joshua ^a   Novick, Daniel ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Advertising; Attitude; Consumer health information; Internet; Pharmaceutical industry; Physicians

Indexed keywords

PRESCRIPTION DRUG;

ADULT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; BEHAVIOR; CONSUMER HEALTH INFORMATION; CROSS-SECTIONAL STUDY; ECONOMICS; FEMALE; HEALTH SURVEY; HUMAN; INFORMATION SERVICE; INTERNET; MALE; METHODOLOGY; STUDENT;

ADVERTISING AS TOPIC; ATTITUDE TO HEALTH; CONSUMER HEALTH INFORMATION; CROSS-SECTIONAL STUDIES; FEMALE; HEALTH SURVEYS; HUMANS; INFORMATION SEEKING BEHAVIOR; INTENTION; INTERNET; MALE; PRESCRIPTION DRUGS; STUDENTS; YOUNG ADULT;

EID: 71049175285     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680903304310     Document Type: Article

References (31)

1. Aikin, K. J., Swasy, J. L., & Braman, A. C. (2004). Patient and physicians attitudes and behaviors associated with DTC promotion of prescription drugs - summary of FDA survey research results. Food and Drug Administration Center for Drug Evaluation and Research. Retrieved October 5, 2009, from http://www.fda.gov/downloads/AboutFDA/CentersOffices/CDER/ucm109875.pdf
2. Almberg, B., Grafstrom, M., & Winblad, B. (1997). Major strain and coping strategies as reported by family members who care for aged demented relatives. Journal of Advanced Nursing, 26, 683-691.
3. Atkin, J. L., & Beltramini, R. F. (2007). Exploring the perceived believability of direct-to-consumer advertising in the US. Journal of Marketing Communication, 13(3), 169-180.
4. Baca, E. E., Holguin, J. Jr., & Stratemeyer, A. W. (2005). Direct-to-consumer advertising and young consumers: Building brand value. Journal of Consumer Marketing, 22, 379-387.
5. Bell, R. A., Kravitz, R. L., & Wilkes, M. S. (1999). Direct-to-consumer prescription drug advertising and the public. Journal of General Internal Medicine, 14, 651-657.
6. Blackburn, C., & Read, J. (2005). Using the internet? The experiences of parents of disabled children. Child Care Health and Development, 31, 507-515.
7. Choi, S. J., & Lee, W.-N. (2007). Understanding the impact of direct-to-consumer (DTC) pharmaceutical advertising on patient-physician interactions: Adding the web to the mix. Journal of Advertising, 36, 137-149.
8. Cvengros, J., Christaensen, J. A., Hillis, S. L., & Rosenthal, G. E. (2007). Patient and physician attitudes in health care context: Attitudes symmetry predicts patient satisfaction and adherence. Annals of Behavioral Medicine, 33, 262-268.
9. Dens, N., Eagle, L. C., & Pelsmacker, P. D. (2008). Attitudes and self-reported behaviors of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23, 45-61.
10. Donohue, J. M., Cevasco, M., & Rosenthal, M. B. (2007). A decade of directto-consumer advertising of prescription drugs. New England Journal of Medicine, 357, 673-681.
11. Eastin, M. S., & Guinsler, N. M. (2006). Worried and wired: Effects of health anxiety on information-seeking and health care utilization behaviors. Cyberpsychology & Behavior, 9, 494-498.
12. Food and Drug Administration. (2004). Appendix B.2: 2002 patient survey-Attitudinal and behavioral effects of direct-to-consumer (DTC) promotion of prescription drugs. Food and Drug Administration Center for Drug Evaluation and Research. Retrieved October 5, 2009, from http://www.fda.gov/downloads/ AboutFDA/CentersOffices/CDER/ucm109885.pdf
13. Francis, J. J., Eccles, M. P., Johnston, M., Walker, A., Grimshaw, J., Foy, R., et al. (2004). Constructing questionnaires based on the theory of planned behavior. Retrieved May 29, 2008, from http://www.rebeqi.org/?pageID= 40&ItemID=86
14. Friedman, M., & Gould, J. (2007). Consumer attitudes and behaviors associated with direct-to-consumer prescription drug marketing. Journal of Consumer Marketing, 24, 100-109.
15. Gelled, Z. F., & Lyles, K. W. (2007). Direct-to-consumer advertising of pharmaceuticals. American Journal of Medicine, 120, 475-480.
16. Hardeman, W., Johnston, M., Johnston, D. W., Bonetti, D., Wareham, N. J., &Kinmonth, A. L. (2002). Application of the theory of planned behaviour in behaviour change interventions: A systematic review. Psychology and Health, 17, 123-158.
17. Huh, J., & Cude, B. J. (2004). Is the information "fair and balanced" in direct-toconsumer prescription drug websites? Journal of Health Communication, 9, 529-540.
18. Huh, J., DeLorme, D. E., & Reid, L. N. (2005). Factors affecting trust in on-line prescription drug information and impact of trust in behavior following exposure to direct-to-consumer advertising. Journal of Health Communication, 10, 711-731.
19. Katz, J., & Myhr, L. (2008). Perceived conflict patterns and relationship quality associated with verbal sexual coercion by male dating partners. Journal of Interpersonal Violence, 23, 798-814.
20. Levy, M., Matiesanu, E., Mitskaviets, I., & Daniels, D. (2007). Online health information and marketing: Assessing impact on patients' interactions with doctors (Report No. HTH07-C03). New York: Jupiter Research.
21. Levy, M., Matiesanu, E., Mitskaviets, I., Riley, M., & Daniels, D. (2006). Prescription drug advertising: Benchmarking and identifying strategies to increase consumers' engagement with online ads (Report No. HTH06-C04. New York: Jupiter Research.
22. Liu, Y., Doucette, W. R., Farris, K. B., & Nayakankuppam, D. (2005). Drug information-seeking intention and behavior after exposure to direct-toconsumer advertisement prescription drugs. Research in Social and Administrative Pharmacy, 1, 251-269.
23. Matthews, M. (2001). Who's afraid of pharmaceutical advertising? (IPI Policy Report No. 155). Retrieved March 5, 2009, from http://www.ipi.org/IPI/ IPIPublications.nsf/PublicationLookupFullTextPDF/ 5760149884B984D686256A4F0024DBD2/$File/PR155-PharmAdvertising-FINAL.pdf? OpenElement
24. Menon, A. J., Deshpande, A. D., Perri, M., & Zinkhan, G. M. (2002). Trust in online prescription drug information among internet users: The impact on information search behavior after exposure to direct-to-consumer advertising. Health Marketing Quarterly, 20(2), 18-34.
25. Multidimensional Health Locus of Control-Form A. (n.d.). Retrieved October 5, 2009, from http://www.vanderbilt.edu/nursing/kwallston/mhlcforma.htm
26. Schommer, J. C., Singh, R. L., & Hansen, R. A. (2005). Distinguishing characteristics of patients who seek more information or request a prescription in response to direct-to-consumer advertisements. Research in Social & Administrative Pharmacy, 1, 231-250.
27. Semin, S., Aras, S., & Guldal, D. (2006). Direct-to-consumer advertising of pharmaceuticals: Developed countries experiences and Turkey. Health Expectations, 10, 124-135.
28. Sewack, S. S., Wilkin, N. E., Bentley, J. P., & Smith, M. C. (2005). Direct-to-consumer advertising via the Internet: The role of web site design. Research in Social Administrative Pharmacy, 1, 289-309.
29. SPSS. (2008). SPSS version 16.0. Chicago: Author.
30. Wallston, K. A., Wallston, B. S., & DeVellis, R. (1978). Development of the multidimensional health locus of control (MHLC) scales. Health Education Monographs, 6, 160-170.
31. Zachry, M. M., Shepherd, M. D., Hinich, M. J., Wilson, J. P., Brown, C. M., & Lawson, K. A. (2002). Relationship between direct-to-consumer advertising and physician diagnosing and prescribing. American Society of Health-System Pharmacy, 59, 42-49.