Age differences in how consumers behave following exposure to DTC advertising

Health Communication

Volumn 20, Issue 3, 2006, Pages 255-265

  DeLorme, Denise E ^a   Huh, Jisu ^b   Reid, Leonard N ^c  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; AGE; ARTICLE; CONSUMER; DECISION MAKING; DRUG INDUSTRY; HUMAN; INTERPERSONAL COMMUNICATION; METHODOLOGY; ORGANIZATION AND MANAGEMENT;

ADVERTISING; AGE FACTORS; CHOICE BEHAVIOR; COMMUNICATION; CONSUMER SATISFACTION; DRUG INDUSTRY; HUMANS;

EID: 33846307030     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327027hc2003_5     Document Type: Article

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