The effects of information sources on consumer reactions to direct-to-consumer (DTC) prescription drug advertising a consumer socialization approach

Journal of Advertising

Volumn 36, Issue 1, 2007, Pages 107-119

  Lee, Byoungkwan ^a   Salmon, Charles T ^b   Paek, Hye Jin ^c  

^a Hanyang University   (South Korea)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34047105206     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360108     Document Type: Article

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