Direct-to-consumer advertising and young consumers: Building brand value

Journal of Consumer Marketing

Volumn 22, Issue 7, 2005, Pages 379-387

  Baca, Erin E ^a   Holguin Jr , Juan ^a   Stratemeyer, Andreas W ^a  

^a UNIVERSITY OF TEXAS AT EL PASO   (United States)

Author keywords

Advertising; Brand identity; Pharmaceuticals industry; Prescription medicines; Young adults

Indexed keywords

EID: 28844456004     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510631110     Document Type: Article

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