Media credibility and informativeness of direct-to-consumer prescription drug advertising

Health Marketing Quarterly

Volumn 21, Issue 3, 2004, Pages 27-61

  Huh, Jisu ^a   DeLorme, Denise E ^b   Reid, Leonard N ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

Credibility; DTC advertising; Informativeness; Older consumers

Indexed keywords

AGE DISTRIBUTION; CONSUMER; DEMOGRAPHY; DRUG MARKETING; HEALTH SURVEY; HUMAN; INFORMATION PROCESSING; MEDICAL INFORMATION; PERCEPTION; PRESCRIPTION; PUBLICATION; REVIEW;

ADVERTISING; AGED; CONSUMER PARTICIPATION; DATA COLLECTION; DRUG INDUSTRY; FEMALE; FLORIDA; GEORGIA; HUMANS; INFORMATION DISSEMINATION; MALE; MASS MEDIA; PRESCRIPTIONS, DRUG; TRUST; TRUTH DISCLOSURE;

EID: 12744281430     PISSN: 07359683     EISSN: None     Source Type: Journal    
DOI: 10.1300/J026v21n03_03     Document Type: Review

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