Does market orientation afeect new product performance? A meta-analytic approach;L'orientation marché affecte-t-elle la performance des produits nouveaux? Une approche méta-analytique

Management

Volumn 12, Issue 3, 2009, Pages 203-223

  Gotteland, David ^a   Haon, Christophe ^a   Jolibert, Alain ^b  

^a GRENOBLE ECOLE DE MANAGEMENT   (France)

^b CERAG CNRS UMR 5820   (France)

Author keywords

Market orientation; Meta analysis; New product performance

Indexed keywords

EID: 84858394270     PISSN: 12864892     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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