Third party internet seals: Reviewing the effects on online consumer trust

Encyclopedia of E-Business Development and Management in the Global Economy

Volumn 2, Issue , 2010, Pages 701-708

  Kerkhof, Peter ^a   van Noort, Guda ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84857044613     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-61520-611-7.ch069     Document Type: Chapter

References (26)

1. Aiken, K. D., & Boush, D. M. (2006). Trustmarks, objective-source ratings, and implied investments in advertising: Investigating online trust and the context-specific nature of Internet signals. Journal of the Academy of Marketing Science, 34(3), 308-323. doi:10.1177/0092070304271004
2. Houston, R. W., & Taylor, G. K. (1999). Consumer perceptions of CPA WebtrustSM assurances: Evidence of an expectation gap. International Journal of Auditing, 3(2), 889-105. doi:10.1002/(SICI)1099-1123(199907)3:2<89::AID-IJA44>3.0.CO;2-5
3. Jarvenpaa, S., Tractinsky, N., & Vitale, M., M. (2000). Consumer trust in an Internet store. Information Technology and Management Journal, 1, 45-71. doi:10.1023/A:1019104520776
4. Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564. doi:10.1016/j.dss.2007.07.001
5. Kim, D. J., Steinfield, C., & Ying-Ju Lai, Y.-J. (2008). Revisiting the role of Web assurance seals in business-to-consumer electronic commerce. Decision Support Systems, 44(4), 1000-1015. doi:10.1016/j.dss.2007.11.007
6. Kimery, K. M., & McCord, M. (2002). Third-party assurances: mapping the road to trust in e-retailing. [JITTA]. Journal of Information Technology Theory and Application, 4(2), 63-82.
7. Kirmani, A. (1990, September). The effect of perceived advertising costs on brand perceptions. The Journal of Consumer Research, 17, 160-171. doi:10.1086/208546
8. LaRose, R., & Rifon, N. J. (2006). Your privacy is assured - of being disturbed: websites with and without privacy seals. New Media & Society, 8(6), 1009-1029. doi:10.1177/1461444806069652
9. LaRose, R., & Rifon, N. J. (2007). Promoting isafety: Effects of privacy warnings and privacy seals on risk assessment and online privacy behavior. The Journal of Consumer Affairs, 41(1), 127-149. doi:10.1111/j.1745-6606.2006.00071.x
10. McKnight, Kacmar, & Choudhury. (2004). Shifting factors and the ineffectiveness of third party assurance seals: A two-stage model of initial trust in a web business. Electronic Markets, 14(3), 252-266. doi:10.1080/1019678042000245263
11. Milne, G. R., & Culnan, M. J. (2004). Strategies for reducing online privacy risks: Why consumers read (or don't read) online privacy notices. Journal of Interactive Marketing, 18(3), 15-29. doi:10.1002/dir.20009
12. Miyazaki, A. D., & Fernandez, A. (2000). Internet privacy and security: An examination of online retailer disclosures. Journal of Public Policy & Marketing, 19(1), 54-61. doi:10.1509/jppm.19.1.54.16942
13. Miyazaki, A. D., & Fernandez, A. (2001). Consumer perceptions of privacy and security risks for online shopping. The Journal of Consumer Affairs, 35(1), 27-44.
14. Miyazaki, A. D., & Krishnamurthy, S. (2002). Internet seals of approval: Effects on online privacy policies and consumer perceptions. The Journal of Consumer Affairs, 36(1), 28-49.
15. Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101-134.
16. Peterson, D., Meinert, D., Criswell, J. II, & Crossland, M. (2007). Consumer trust: privacy policies and third-party seals. Journal of Small Business and Enterprise Development, 14(4), 654-669. doi:10.1108/14626000710832758
17. Petty, R. E., & Cacioppo, J. T. (1986). From Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.
18. Pollach, I. (2006). Privacy statements as a means of uncertainty reduction in WWW interactions. Journal of Organizational and End User Computing, 18(1), 21-46.
19. Pollach, I. (2007). What's wrong with online privacy policies? Communications of the ACM, 50(9), 103-108. doi:10.1145/1284621.1284627
20. Ranganathan, C., & Ganapathy, S. (2002). Key dimensions of business-to-consumer web sites. Information & Management, 39, 457-465. doi:10.1016/S0378-7206(01)00112-4
21. Spence, M. (1973). Job market signaling. The Quarterly Journal of Economics, 87(3), 355-374. doi:10.2307/1882010
22. Van den Poel, D., & Leunis, J. (1999). Consumer acceptance of the Internet as a channel of distribution. Journal of Business Research, 45(3), 249-256. doi:10.1016/S0148-2963(97)00236-1
23. Van Noort, G. (2009). Validating the persuasiveness of online safety cues: The effect of multiple cues on online spending Paper presented at the 8th ICORIA Conference, Klagenfurt, Austria.
24. Van Noort, G., Kerkhof, P., & Fennis, B. M. (2007). Online versus conventional shopping: Consumers' risk perception and regulatory focus. Cyberpsychology & Behavior, 10(5), 731-733. doi:10.1089/cpb.2007.9959
25. Van Noort, G., Kerkhof, P., & Fennis, B. M. (2008). The persuasiveness of online safety cues: the impact of prevention focus compatibility of web content on consumers' risk perceptions, attitudes, and intentions. Journal of Interactive Marketing, 22(4), 58-72. doi:10.1002/dir.20121
26. Yang, S. C., Hung, W. C., Sung, K., & Farn, C. K. (2006). Investigating initial trust toward e-tailers from the elaboration likelihood model perspective. Psychology and Marketing, 23(5), 429-445. doi:10.1002/mar.20120