Consumer responses to offline and online low price signals: The role of cognitive elaboration

Journal of Business Research

Volumn 62, Issue 6, 2009, Pages 629-635

  Dutta, Sujay ^a   Bhowmick, Sandeep ^b  

^a WAYNE STATE UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Cognitive elaboration; Low Price Guarantee; Low price signal; Price matching guarantee; Signaling

Indexed keywords

EID: 63649101215     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.042     Document Type: Article

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