Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach

Journal of Retailing

Volumn 87, Issue 2, 2011, Pages 182-193

  Yuan, Hong ^a   Krishna, Aradhna ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Market experiment; Price dispersion; Price matching guarantees; Search

Indexed keywords

EID: 79958807295     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.04.002     Document Type: Article

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