Modeling multiple category brand preference with household basket data

Journal of Retailing

Volumn 73, Issue 4, 1997, Pages 439-461

  Russell, Gary J ^a   Kamakura, Wagner A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031472641     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(97)90029-4     Document Type: Article

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